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Why One Should Avoid The Cloud Hype


This entry has been updated (Feb 20, 2014)

Cloud computing is nothing more than a marketing term for technologies that provide computation, software, data access, and storage services that do not require end-user knowledge of the physical location and configuration of the system that delivers the services. (Source - Wikipedia)

Cloud computing is nothing new, it has been around for decades. Email or Web Hosting anyone? The term Cloud is used as a metaphor for the Internet, based on the cloud drawing used in the past to represent the telephone network, and later to depict the Internet in computer network diagrams as an abstraction of the underlying infrastructure it represents, but in recent times, some marketing hero decided to come up with a new hype, and like all techno weenies, the media picks up on it, these stormy cloud times are rather funny, but sad.

Richard Stallman of the Open Source Software Foundation summed it up nicely in an interview with The Guardian “It’s a trap… It’s worse than stupidity, it’s a marketing-hype campaign.”

Here at home in Australia, organisations investing in off-shore cloud services could find themselves on the pointy end of legal action should the privacy of Australians be breached as a result, Victoria's acting Privacy Commissioner has warned

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